You Messer

Our new innovation in swimwear has flipped the care instructions upside down by requiring you to keep them dirty at all times. Smearing garden soil, food scraps, and sweaty grime after your workout all adds to the healthy ecosystem living on your fabric to help it live a long and prosperous life. Our innovation has yet to receive approval from health authorities or even our own mothers, but we are confident our new technology heralds a new future where your garments live alongside you.

This print has been produced via the latest direct digital printing technology, which means it is better for the environment as there is minimal wastage and water consumption in the printing process.